What is The Canadian Book of Charities?

Connecting Donors with Charities across Canada

The Canadian Book of Charities connects donors with charities across Canada through the publication of an annual guide and interactive website.

As a comprehensive reference tool for the general public it is a cost effective means for providing information about your organization to those seeking to make donations, wills or bequests.

Guide Circulation: 21,849 personally addressed copies

It is a primary reference tool for legal and financial professionals involved in estate and tax planning. A free copy of the Canadian Book of Charities guide is sent to the following professionals across Canada:

• 21,849 Personally Addressed Copies
• 13,190 to lawyers who deal with Wills, Taxation, Estate and Trust, General Practice and Solo
• 1,445 to Notaries in Quebec
• 2,186 to Funeral Home Directors
• 4,758 to Investment Advisors across Canada
• 270 to Top companies with 1,000+ employees across Canada

Website

• Charity centric platform designed to optimize your organization’s visibility and increase donation success
• Enhances the donor experience through an engaging and easy to navigate database of charities, searchable by subject, alphabet and location
• Simplifies the process of giving by driving traffic to your organization’s donation page
• Included in your subscription, your organization will be featured on our homepage

Did you know that...

• Bequest and other testamentary gifts in planned giving is the third most successful means of charitable fundraising in Canada, second only to direct mail campaigns and special events.
• In the planned giving area bequests represent 80% to 90% of raised funds.
• 92% of bequests were a surprise to the charities.

Why advertise with us?

• Comprehensive reference tool for donors
• Effective means of providing information about your charity
• Prominent Donate link
• Broad reach of exposure at a reasonable cost

For 45 years, The Canadian Book of Charities has linked those willing to give to those in Need. Your charities story will reach thousands of potential donors when you place an advertisement with us.

The cost is more than reasonable as our ad pricing runs between $380.00 to $2,065.00 depending on the size of your ad. For a fraction of the price of a postage stamp, charities can reach thousands of Law Firms, Trust Companies and Funeral Homes across Canada.