One Price, Two Ways to Reach Donors
When you advertise with us, your charity is featured in both:
Our annual printed Charitable Giving Guide, personally addressed to the professionals who help Canadians plan their estates and charitable gifts.
Our searchable online directory, where donors find charities by cause, name and location, and can donate year-round.
Some of the most meaningful legacy gifts are decided in conversations where charities aren't even in the room. We help make sure your charity is part of those conversations.
Why Legacy Giving Matters
Legacy giving has doubled. 10% of Canadians now have a charitable gift in their will, up from 5% in 2019*. And 44% say they’re likely to leave one, so the opportunity is only beginning. The lawyers, notaries and advisors who receive our guide are the people who help turn that intention into a written gift.
*Source: CAGP Foundation, Legacy Giving in Canada, 2025 Report (March 2026)
Why Charities Choose Us
- The right audience. We reach the advisors who help donors decide where their estate goes.
- A year of exposure. The guide stays close at hand all year, and your online listing is there the moment a donor decides to give.
- An affordable starting point. Classified listings start at $395 + HST.
- A trusted name. Serving Canadian charities since 1980.
Nearly 9 in 10 charities that advertise with us come back year after year.
20,691 personally addressed copies, mailed free every year
A free copy of the Charitable Giving Guide is sent to these professionals across Canada:
| Recipient | Circulation |
|---|---|
| Lawyers (wills, estates & trusts, tax, general & solo practice) | 12,292 |
| Financial & investment advisors | 4,863 |
| Funeral homes | 2,011 |
| Notaries (Quebec) | 1,297 |
| Top companies (1,000+ employees) | 228 |
| Total | 20,691 |
Circulation figures are updated annually. Above reflects the 2027 edition.
In print
- Your listing in the Charitable Giving Guide, easy to find under the subject categories you choose or by name
- A free copy of the publication
Online
- A listing in our searchable directory, findable by cause, name and location
- A direct "Donate Now" link to your online donation page
- Links to your website and social media channels, helping your SEO and online presence
- A place in our homepage feature rotation
- Full-page and double-page ads also appear as an image on your online listing
Complimentary Promotional Toolkit
- Social media graphics for Facebook, LinkedIn, Instagram and X
- Sample newsletter copy and graphics
- Website badge ("Featured in the Canadian Book of Charities")
- Sample legacy page wording
Advertising Rates
Early booking: by January 31, 2027 Booking and materials deadline: Friday, April 16, 2027
Choose Your Package
Classified Listing
Early-booking price from $395
- Best for
- Smaller charities
- Online listing
- Included
- Image on your online listing
- Logo only (if added)
- A copy of the Giving Guide
- Included
- Promotional toolkit
- Included
Single Full-Page Ad
Early-booking price from $1,865
- Best for
- Charities ready to tell their story
- Online listing
- Included
- Image on your online listing
- Your full-page ad
- A copy of the Giving Guide
- Included
- Promotional toolkit
- Included
Double Full-Page Ad
Early-booking price from $2,175
- Best for
- Maximum visibility, for $310 more than a single page
- Online listing
- Included
- Image on your online listing
- Your double-page ad
- A copy of the Giving Guide
- Included
- Promotional toolkit
- Included
| Early booking discount rate | Regular rate | |
|---|---|---|
| Price | $395 | $410 |
Your classified listing includes:
- Charity name and address
- Telephone and fax numbers
- Charitable registration number
- Email and website address
- Direct "Donate Now" link (online listing)
- 3 social media URLs
- 65 words describing your work
- 1 subject category
Need your listing in French? French classified listings are the same price as English ones. A listing in both languages counts as two listings ($790 early / $820 regular).
Extras
- Logo above your listing: $45
- Additional subject categories: $10 each
- Additional social media URLs: $10 each
- Additional words: $10 per 5 words
| Ad size | Colour | Early booking discount | Regular rate | You save |
|---|---|---|---|---|
| Single full page | Black only | $1,865 | $1,965 | $100 |
| Single full page | Full colour | $2,165 | $2,265 | $100 |
| Double full page | Black only | $2,175 | $2,275 | $100 |
| Double full page | Full colour | $2,475 | $2,575 | $100 |
All full-page ads include a FREE basic listing in the classified section:
- Charity name and address
- Telephone and fax numbers
- Charitable registration number
- Email and website address
- Direct "Donate Now" link (online listing)
- 3 social media URLs
- 5 subject categories
Extras
- Logo above your listing: $45
- French version of your ad: 50% off the space rate for a second, French-language ad
- Additional subject categories: $10 each
- Additional social media URLs: $10 each
Special Positions
Increase your ad's visibility by reserving a premium placement in the guide.
| Position | Added to your ad rate |
|---|---|
| Inside front or inside back cover | +30% |
| Outside back cover | +50% |
| Other special positions | +25% |
Special positions are subject to availability and are reserved on a first-come, first-served basis.
All prices are in Canadian dollars and do not include HST. Payment accepted by cheque, EFT or e-Transfer.
Every ad includes an online listing. Full-page and double-page ads also appear as an image in the directory search results and on your charity's page.
Tap to enlarge
The same deadlines apply to print and online advertising:
- Early booking discount
- Reserve by January 31, 2027 to lock in the early rate (save up to $100). Your listing details and artwork can follow by the April deadline.
- Booking deadline
- Friday, April 16, 2027
- Artwork, logos and edits due
- Friday, April 16, 2027
- Invoicing
- Invoiced once you approve your final proof
- Publication
- The guide is mailed in July/August 2027. Online listings are updated at the same time.
Questions Boards Ask
Listings start at $395 + HST for a full year in print and online. That's under 2 cents per copy.
Online ads get scrolled past in seconds. A printed guide stays on the desk, ready when a client asks. Every print listing also appears online, so you have both.
Yes. French classified listings are the same price as English ones, and display advertisers get 50% off the space rate for a second, French-language ad.
Our online Reserve Your Listing form is coming soon. In the meantime, email the order form to info@canadian-charities.com or contact us to reserve your spot. You can send your listing details and artwork any time before April 16, 2027. We'll confirm your booking and send a proof for your approval. You're invoiced once you approve your final proof, and we accept cheque, EFT or e-Transfer. Prices do not include HST.
Ready to List Your Charity?
Reach donors today. Inspire legacy gifts for tomorrow.
Join the Canadian charities reaching donors through our trusted print guide and online directory. Book by January 31, 2027 to save up to $100.
Reserve Your ListingOpens the order form (PDF). Email it to info@canadian-charities.com.
Questions? Email info@canadian-charities.com.
Prefer a printable version? Download the Advertising Guide.
Artwork Specifications
| Size | |
|---|---|
| Live ad space | 4.375" × 7.375" |
| Trim size | 5.25" × 8.25" |
| Bleed size | 5.75" × 8.75" |
Please send properly sized, high-resolution, press-quality PDF, TIF or EPS files by email or WeTransfer.
No spot colours, please. All Pantone colours will be reproduced as 4-colour process.
Add your charity's logo above your listing for $45.
Print: High-resolution TIF, EPS or press-quality PDF. Logos saved from websites can't be used.
Online: PNG with a transparent background, 600 × 260 px, under 500 KB. Square or moderately wide logos work best (no wider than about 3.5 to 1). The logo is sized to a fixed height, so long, narrow banner-style logos won't display well.
